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Marketing A.A.S. Degree
The distribution of goods and services is one of the fastest growing business fields in the nation. It is especially appropriate for alert, vigorous individuals who are capable of bringing new ideas and talents to a dynamic and diversified business establishment. Career possibilities include employment as a marketing trainee, marketing research assistant, advertising assistant, customer relations representative, or sales representative.
Semester I
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Business and Computer Science
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
- Lecture Hours : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Algebra I, MAT-013, or the equivalent as demonstrated through multiple measures.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Business and Computer Science
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
- Lecture Hours : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester 2
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Business and Computer Science
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013 or as the equivalent as demonstrated through multiple measures.
- Credit : 3
Short Title : Business Law I
Course Code : BUS-201
Department Description : Business and Computer Science
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Business and Computer Science
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester 3
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Business and Computer Science
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Prerequisites :
Proficiency in Elementary Algebra.
- Credit : 4
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Business and Computer Science
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Business and Computer Science
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Business and Computer Science
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013 or as the equivalent as demonstrated through multiple measures.
- Credit : 3
Semester 4
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Business and Computer Science
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
ACC-101 with a grade of 'C' or higher.
- Credit : 4
- Lecture Hours : 4
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Business and Computer Science
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
- Lecture Hours : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Business and Computer Science
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-115 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Semester I
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Business and Computer Science
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
- Lecture Hours : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Algebra I, MAT-013, or the equivalent as demonstrated through multiple measures.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Business and Computer Science
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
- Lecture Hours : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester 2
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Business and Computer Science
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013 or as the equivalent as demonstrated through multiple measures.
- Credit : 3
Short Title : Business Law I
Course Code : BUS-201
Department Description : Business and Computer Science
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Business and Computer Science
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester 3
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Business and Computer Science
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Prerequisites :
Proficiency in Elementary Algebra.
- Credit : 4
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Business and Computer Science
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Business and Computer Science
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Business and Computer Science
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013 or as the equivalent as demonstrated through multiple measures.
- Credit : 3
Semester 4
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Business and Computer Science
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
ACC-101 with a grade of 'C' or higher.
- Credit : 4
- Lecture Hours : 4
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Business and Computer Science
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
- Lecture Hours : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Business and Computer Science
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-115 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Semester I
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Business and Computer Science
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
- Lecture Hours : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Business and Computer Science
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
- Lecture Hours : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester 2
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Business and Computer Science
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
- Lecture Hours : 3
Short Title : Business Law I
Course Code : BUS-201
Department Description : Business and Computer Science
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
- Lecture Hours : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Business and Computer Science
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester 3
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Business and Computer Science
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Prerequisites :
Proficiency in Elementary Algebra.
- Credit : 4
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Business and Computer Science
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Business and Computer Science
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Business and Computer Science
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
Algebra 1, MAT-013 or the equivalent as demonstrated through multiple measures.
- Credit : 3
Semester 4
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Business and Computer Science
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
ACC-101 with a grade of 'C' or higher.
- Credit : 4
- Lecture Hours : 4
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Business and Computer Science
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
- Lecture Hours : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Business and Computer Science
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-115 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Semester I
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Business and Computer Science
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Business and Computer Science
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester 2
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Business and Computer Science
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
Short Title : Business Law I
Course Code : BUS-201
Department Description : Business and Computer Science
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Business and Computer Science
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester 3
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Business and Computer Science
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Prerequisites :
Proficiency in Elementary Algebra.
- Credit : 4
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Business and Computer Science
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Business and Computer Science
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Business and Computer Science
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
Semester 4
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Business and Computer Science
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
ACC-101 with a grade of 'C' or higher.
- Credit : 4
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Business and Computer Science
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
- Lecture Hours : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Business and Computer Science
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-110 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
- Lecture Hours : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Semester I
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Accounting, Business and Legal Studies
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Computer Science and Information Technology
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
- Lecture Hours : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description :
Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
Semester 2
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
Short Title : Business Law I
Course Code : BUS-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Accounting, Business and Legal Studies
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester 3
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Prerequisites :
Proficiency in Elementary Algebra.
- Credit : 4
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Accounting, Business and Legal Studies
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Accounting, Business and Legal Studies
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Accounting, Business and Legal Studies
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
Semester 4
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
ACC-101 with a grade of 'C' or higher.
- Credit : 4
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Accounting, Business and Legal Studies
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Accounting, Business and Legal Studies
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-110 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Semester I
Short Title : Financial Accounting
Course Code : ACC-101
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
- Credit : 4
Short Title : Introduction to Business
Course Code : BUS-101
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
Semester II
Short Title : Managerial Accounting
Course Code : ACC-102
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
- Credit : 4
Short Title : Business Law I
Course Code : BUS-201
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Course Description :
Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
Semester III
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Principles of Economics I
Course Code : ECO-201
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
Short Title : Physical/Health Education Elective
Course Code : Physical/Health Education Elective
Department Description : Health, Physical Education, Recreation & Dance
Course Description :
Physical/Health Education Elective
- Credit : 1
Semester IV
Short Title : Principles of Economics II
Course Code : ECO-202
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
Short Title : Salesmanship
Course Code : MKT-143
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-110 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) and with a BIO, CHM, PHY or SCI course code.
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester I
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
- Credit : 4
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Accounting, Business and Legal Studies
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description :
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Computer Science and Information Technology
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
Semester II
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
- Credit : 4
Short Title : Business Law I
Course Code : BUS-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Accounting, Business and Legal Studies
Course Description : An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester III
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Accounting, Business and Legal Studies
Course Description : Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Accounting, Business and Legal Studies
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Accounting, Business and Legal Studies
Course Description : The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
- Lecture Hours : 3
Short Title : Physical/Health Education Elective
Course Code : Physical/Health Education Elective
Department Description : Health, Physical Education, Recreation & Dance
Course Description :
Physical/Health Education Elective
- Credit : 1
Semester IV
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Accounting, Business and Legal Studies
Course Description : Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
- Lecture Hours : 3
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Accounting, Business and Legal Studies
Course Description : The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
- Lecture Hours : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Accounting, Business and Legal Studies
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-110 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) and with a BIO, CHM, PHY or SCI course code.
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester I
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
- Credit : 4
Short Title : Introduction to Business
Course Code : BUS-101
Department Description : Accounting, Business and Legal Studies
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : The Mathematics of Money
Course Code : MAT-101
Department Description : Mathematics
Course Description : This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Prerequisites :
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
- Credit : 3
- Lecture Hours : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Computer Science and Information Technology
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.
Co requisites :
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
- Credit : 3
Semester II
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
- Credit : 4
Short Title : Business Law I
Course Code : BUS-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Accounting, Business and Legal Studies
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description : Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
- Lecture Hours : 3
Semester III
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Accounting, Business and Legal Studies
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Accounting, Business and Legal Studies
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
Short Title : Physical/Health Education Elective
Course Code : Physical/Health Education Elective
Department Description : Health, Physical Education, Recreation & Dance
Course Description :
Physical/Health Education Elective
- Credit : 1
Semester IV
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Accounting, Business and Legal Studies
Course Description :
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Accounting, Business and Legal Studies
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Accounting, Business and Legal Studies
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-101 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) and with a BIO, CHM, PHY or SCI course code.
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Semester I
Short Title : Financial Accounting
Course Code : ACC-101
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
- Credit : 4
Short Title : Business Organization and Management
Course Code : BUS-101
Department Description : Accounting, Business and Legal Studies
Course Description :
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
- Credit : 3
Short Title : Freshman Mathematics I
Course Code : MAT-101
Department Description : Mathematics
Course Description : The first half of a two-semester course designed primarily for liberal arts students and others planning a year's study of college level mathematics. Topics surveyed include inductive reasoning, problem solving, concepts of sets, Venn diagrams and applications, geometry, consumer mathematics, simple and compound interest, installment buying and mortgages.
Prerequisites :
Appropriate score on the College placement test, MAT-013 or departmental approval
- Credit : 3
- Lecture Hours : 3
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
Short Title : Computer Applications and Systems
Course Code : CSC-105
Department Description : Computer Science and Information Technology
Course Description :
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
- Credit : 3
Short Title : English Composition I
Course Code : ENG-121
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
Prerequisites :
A passing score on the College placement test or a grade of “C” or better in ENG-010
- Credit : 3
Semester II
Short Title : Managerial Accounting
Course Code : ACC-102
Department Description : Accounting, Business and Legal Studies
Course Description :
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
Prerequisites :
- Credit : 4
Short Title : Business Law I
Course Code : BUS-201
Department Description : Accounting, Business and Legal Studies
Course Description :
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
- Credit : 3
Short Title : English Composition II
Course Code : ENG-122
Department Description : English
Course Description :
Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.
Prerequisites :
A grade of “C” or better in ENG-121
- Credit : 3
Short Title : Marketing I
Course Code : MKT-201
Department Description : Accounting, Business and Legal Studies
Course Description :
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Prerequisites :
- Credit : 3
Short Title : Fundamentals of Public Speaking
Course Code : SPE-121
Department Description : Visual, Performing and Media Arts
Course Description :
Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
- Credit : 3
Semester III
Short Title : Business Elective
Course Code : BUS-EL1
Department Description : Accounting, Business and Legal Studies
- Credit : 3
Short Title : Principles of Economics I
Course Code : ECO-201
Department Description : Accounting, Business and Legal Studies
Course Description : Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
Prerequisites :
A passing score on the algebra portion of the College placement test or MAT-013
- Credit : 3
- Lecture Hours : 3
Short Title : Marketing II
Course Code : MKT-202
Department Description : Accounting, Business and Legal Studies
Course Description :
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
Prerequisites :
- Credit : 3
Short Title : Principles of Advertising
Course Code : MKT-203
Department Description : Accounting, Business and Legal Studies
Course Description :
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Prerequisites :
- Credit : 3
Short Title : Physical/Health Education Elective
Course Code : Physical/Health Education Elective
Department Description : Health, Physical Education, Recreation & Dance
Course Description :
Physical/Health Education Elective
- Credit : 1
Semester IV
Short Title : Principles of Economics II
Course Code : ECO-202
Department Description : Accounting, Business and Legal Studies
Course Description : Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
Prerequisites :
ECO-201 or written permission of the department chairperson
- Credit : 3
- Lecture Hours : 3
Short Title : Salesmanship
Course Code : MKT-143
Department Description : Accounting, Business and Legal Studies
Course Description :
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
- Credit : 3
Short Title : Seminar in Management Experiences
Course Code : MGT-216
Department Description : Accounting, Business and Legal Studies
Course Description :
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Prerequisites :
ACC-101 or SBM-101 and ENG-121 or Departmental Approval and four courses in the major with the following designations - BUS, ECO, FMR, HCD, MGT, MKT, SBM
- Credit : 3
Short Title : GE Science Elective
Course Code : BIO-EL1
Department Description : Biology
- Credit : 3
Choose one Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) and with a BIO, CHM, PHY or SCI course code.
Short Title : GE Humanities Elective
Course Code : HUM-EL2
Department Description : Humanities
- Credit : 3
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Program Outcomes
Graduates of the Program will be able to:
- Discuss theories and business practices in marketing, based on a strong foundation of knowledge.
- Develop promotional strategies within social, ethical, and regulatory guidelines.
- Use market information to make appropriate and effective marketing decisions.
Frequently Asked Questions
Can students who major in Marketing transfer to a four-year college or university?
Articulation agreements with public and private institutions offer students who earn the A.A.S. degree the opportunity to transfer all of their coursework to the four-year institution. Students in specialized programs, or who earn an A.A.S. degree should discuss the transfer process with an advisor.
What will students learn by studying Marketing?
They acquire a firm base of knowledge of business law and mathematics, accounting, computer applications, and economics. Students also study courses in general education and specific courses in marketing. Note: Not all MKT courses are offered every semester both day and evening. Students should call the department chair at 732.906.2594 to discuss course offerings for future semesters.
Are there any requirements that must be satisfied before taking courses in the major?
Algebra I is a prerequisite for all majors. Algebra I competency may be verified with a passing score on the College’s placement test or completion of the appropriate course.
How long will it take to complete this degree?
Once students complete developmental coursework (if needed), the degree can be completed in two years of full-time study. They can shorten the amount of time by taking courses in the summer and winter sessions.
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Transfer Information
Our students transfer to 4-year colleges and universities around the globe. We’ve had students transfer to every state, including Alaska and Hawaii.
The Statewide Transfer Agreement for New Jersey ensures that students who earn an A.A. or A.S. degree at a community college will have those credits fully transferable to a New Jersey public four-year institution, will have completed half of the credits required for a basic four-year degree and will have completed all lower division general education requirements. In addition, articulation agreements are being worked out with institutions granting baccalaureate degrees to facilitate the transfer process. Students should discuss the transfer process with an advisor.
Are you interested in transferring to a school in New Jersey? You can use the tools at NJTransfer.org to see which of your MCC courses will transfer to a specific college.