Media Arts and Design - Advertising Graphic Design

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Business and Computer Science

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3
• Lecture Hours : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3
• Lecture Hours : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

An introduction to principles of composition and color theory.  Students will build a strong visual vocabulary through the study of formal principles of art and design.  Studio projects emphasize these principles in physical and digital spaces using traditional studio skills and professional design software.   Creative use of two-dimensional composition and color is engaged to solve increasingly complex design problems.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

This class is a general introduction to graphic design studio practices and lays the foundation for advanced design classes. Topics include design and technical basics for publication design, ideation processes, and correct use of professional design software.  Students will be introduced to Adobe CS tools as used for basic drawing, scanning, image editing, and layout for print and screen.  Correct setup of digital files and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Business Elective

Course Code : BUS-EL1

Department Description : Accounting, Business and Legal Studies

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students become versed in fundamentals of layout and typographic design.  Topics include history, letter forms, typographic anatomy, font selection, and use of grid systems for page layout.  Through a series of design problems, students will use type as an effective visual element relevant to content.  Historical and contemporary trends of typographical design will be explored, including typographic standards of print and electronic publications.   Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

This course examines technical, aesthetic, and ethical imaging problems for print and web publishing.  Advanced Photoshop and Illustrator skills will be covered as applied to developing and editing production quality CMYK and RGB artwork.  Topics covered include image manipulation techniques, input and output methods, color correction, photo collage, conceptual illustration, and filter use.  Conceptual and analytical thinking will be stressed in creating original visual statements.  Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course provides the experience of working in teams on a professional advertising campaign.  Projects include a research component of product or service, campaign development, final team presentation, and case studies detailing challenges, solutions, and showcasing final work and branding guidelines.  Campaign elements can include, as appropriate print ads, billboards, social media, app and web design, storyboarding and video production.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students will learn best studio practices for print and interactive publishing.  The history of print and printing processes is explored as a background to modern production workflow.   Pre-press topics include:  color systems, file formats, image resolution, color separations, font issues, and paper selection.  Technical issues are covered as they relate to print and PDF workflows with emphasis on trouble-free production files appropriate to intended output.  Students will develop a cumulative portfolio of creative work that meets technical publication standards.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students create a personal branding package, consisting of a professional resume, portfolio website, and other marketing materials as needed.   Students prepare and revise cumulative work from all Media Arts classes for a targeted portfolio presentation, ready for job search or transfer.  Topics such as further education opportunities, job preparedness, interview strategies, and job search communication are addressed.  Throughout the semester, students will focus on identifying professional strengths and identifying personal and professional goals.  Purchase of portfolio materials is required.

Prerequisites :

All required MAD or AGD courses or permission of department chairperson 

Co requisites :

All required MAD or AGD courses or permission of department chairperson 

• Credit : 3

Short Title : Business Elective

Course Code : BUS-EL1

Department Description : Accounting, Business and Legal Studies

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Business and Computer Science

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3
• Lecture Hours : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3
• Lecture Hours : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

An introduction to principles of composition and color theory.  Students will build a strong visual vocabulary through the study of formal principles of art and design.  Studio projects emphasize these principles in physical and digital spaces using traditional studio skills and professional design software.   Creative use of two-dimensional composition and color is engaged to solve increasingly complex design problems.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

This class is a general introduction to graphic design studio practices and lays the foundation for advanced design classes. Topics include design and technical basics for publication design, ideation processes, and correct use of professional design software.  Students will be introduced to Adobe CS tools as used for basic drawing, scanning, image editing, and layout for print and screen.  Correct setup of digital files and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Business Elective

Course Code : BUS-EL1

Department Description : Accounting, Business and Legal Studies

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students become versed in fundamentals of layout and typographic design.  Topics include history, letter forms, typographic anatomy, font selection, and use of grid systems for page layout.  Through a series of design problems, students will use type as an effective visual element relevant to content.  Historical and contemporary trends of typographical design will be explored, including typographic standards of print and electronic publications.   Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

This course examines technical, aesthetic, and ethical imaging problems for print and web publishing.  Advanced Photoshop and Illustrator skills will be covered as applied to developing and editing production quality CMYK and RGB artwork.  Topics covered include image manipulation techniques, input and output methods, color correction, photo collage, conceptual illustration, and filter use.  Conceptual and analytical thinking will be stressed in creating original visual statements.  Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course provides the experience of working in teams on a professional advertising campaign.  Projects include a research component of product or service, campaign development, final team presentation, and case studies detailing challenges, solutions, and showcasing final work and branding guidelines.  Campaign elements can include, as appropriate print ads, billboards, social media, app and web design, storyboarding and video production.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students will learn best studio practices for print and interactive publishing.  The history of print and printing processes is explored as a background to modern production workflow.   Pre-press topics include:  color systems, file formats, image resolution, color separations, font issues, and paper selection.  Technical issues are covered as they relate to print and PDF workflows with emphasis on trouble-free production files appropriate to intended output.  Students will develop a cumulative portfolio of creative work that meets technical publication standards.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students create a personal branding package, consisting of a professional resume, portfolio website, and other marketing materials as needed.   Students prepare and revise cumulative work from all Media Arts classes for a targeted portfolio presentation, ready for job search or transfer.  Topics such as further education opportunities, job preparedness, interview strategies, and job search communication are addressed.  Throughout the semester, students will focus on identifying professional strengths and identifying personal and professional goals.  Purchase of portfolio materials is required.

Prerequisites :

All required MAD or AGD courses or permission of department chairperson 

Co requisites :

All required MAD or AGD courses or permission of department chairperson 

• Credit : 3

Short Title : Business Elective

Course Code : BUS-EL1

Department Description : Accounting, Business and Legal Studies

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Business and Computer Science

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3
• Lecture Hours : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3
• Lecture Hours : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

An introduction to principles of composition and color theory.  Students will build a strong visual vocabulary through the study of formal principles of art and design.  Studio projects emphasize these principles in physical and digital spaces using traditional studio skills and professional design software.   Creative use of two-dimensional composition and color is engaged to solve increasingly complex design problems.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

This class is a general introduction to graphic design studio practices and lays the foundation for advanced design classes. Topics include design and technical basics for publication design, ideation processes, and correct use of professional design software.  Students will be introduced to Adobe CS tools as used for basic drawing, scanning, image editing, and layout for print and screen.  Correct setup of digital files and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students become versed in fundamentals of layout and typographic design.  Topics include history, letter forms, typographic anatomy, font selection, and use of grid systems for page layout.  Through a series of design problems, students will use type as an effective visual element relevant to content.  Historical and contemporary trends of typographical design will be explored, including typographic standards of print and electronic publications.   Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

This course examines technical, aesthetic, and ethical imaging problems for print and web publishing.  Advanced Photoshop and Illustrator skills will be covered as applied to developing and editing production quality CMYK and RGB artwork.  Topics covered include image manipulation techniques, input and output methods, color correction, photo collage, conceptual illustration, and filter use.  Conceptual and analytical thinking will be stressed in creating original visual statements.  Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course provides the experience of working in teams on a professional advertising campaign.  Projects include a research component of product or service, campaign development, final team presentation, and case studies detailing challenges, solutions, and showcasing final work and branding guidelines.  Campaign elements can include, as appropriate print ads, billboards, social media, app and web design, storyboarding and video production.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students will learn best studio practices for print and interactive publishing.  The history of print and printing processes is explored as a background to modern production workflow.   Pre-press topics include:  color systems, file formats, image resolution, color separations, font issues, and paper selection.  Technical issues are covered as they relate to print and PDF workflows with emphasis on trouble-free production files appropriate to intended output.  Students will develop a cumulative portfolio of creative work that meets technical publication standards.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students create a personal branding package, consisting of a professional resume, portfolio website, and other marketing materials as needed.   Students prepare and revise cumulative work from all Media Arts classes for a targeted portfolio presentation, ready for job search or transfer.  Topics such as further education opportunities, job preparedness, interview strategies, and job search communication are addressed.  Throughout the semester, students will focus on identifying professional strengths and identifying personal and professional goals.  Purchase of portfolio materials is required.

Prerequisites :

All required MAD or AGD courses or permission of department chairperson 

Co requisites :

All required MAD or AGD courses or permission of department chairperson 

• Credit : 3

Short Title : Business Elective

Course Code : BUS-EL1

Department Description : Accounting, Business and Legal Studies

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Business and Computer Science

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

An introduction to principles of composition and color theory.  Students will build a strong visual vocabulary through the study of formal principles of art and design.  Studio projects emphasize these principles in physical and digital spaces using traditional studio skills and professional design software.   Creative use of two-dimensional composition and color is engaged to solve increasingly complex design problems.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

This class is a general introduction to graphic design studio practices and lays the foundation for advanced design classes. Topics include design and technical basics for publication design, ideation processes, and correct use of professional design software.  Students will be introduced to Adobe CS tools as used for basic drawing, scanning, image editing, and layout for print and screen.  Correct setup of digital files and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students become versed in fundamentals of layout and typographic design.  Topics include history, letter forms, typographic anatomy, font selection, and use of grid systems for page layout.  Through a series of design problems, students will use type as an effective visual element relevant to content.  Historical and contemporary trends of typographical design will be explored, including typographic standards of print and electronic publications.   Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

This course examines technical, aesthetic, and ethical imaging problems for print and web publishing.  Advanced Photoshop and Illustrator skills will be covered as applied to developing and editing production quality CMYK and RGB artwork.  Topics covered include image manipulation techniques, input and output methods, color correction, photo collage, conceptual illustration, and filter use.  Conceptual and analytical thinking will be stressed in creating original visual statements.  Students will develop a cumulative portfolio of work.

Prerequisites :

MAD-113 and MAD-118

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course provides the experience of working in teams on a professional advertising campaign.  Projects include a research component of product or service, campaign development, final team presentation, and case studies detailing challenges, solutions, and showcasing final work and branding guidelines.  Campaign elements can include, as appropriate print ads, billboards, social media, app and web design, storyboarding and video production.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students will learn best studio practices for print and interactive publishing.  The history of print and printing processes is explored as a background to modern production workflow.   Pre-press topics include:  color systems, file formats, image resolution, color separations, font issues, and paper selection.  Technical issues are covered as they relate to print and PDF workflows with emphasis on trouble-free production files appropriate to intended output.  Students will develop a cumulative portfolio of creative work that meets technical publication standards.

Prerequisites :

MAD-113 and MAD-118

Co requisites :

AGD-213 and AGD-219 or permission of department chairperson

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

In this course students create a personal branding package, consisting of a professional resume, portfolio website, and other marketing materials as needed.   Students prepare and revise cumulative work from all Media Arts classes for a targeted portfolio presentation, ready for job search or transfer.  Topics such as further education opportunities, job preparedness, interview strategies, and job search communication are addressed.  Throughout the semester, students will focus on identifying professional strengths and identifying personal and professional goals.  Purchase of portfolio materials is required.

Prerequisites :

All required MAD or AGD courses or permission of department chairperson 

Co requisites :

All required MAD or AGD courses or permission of department chairperson 

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Computer Science and Information Technology

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3
• Lecture Hours : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description :

This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

Introduction to principles and characteristics of light, color and design. The interaction of colors is stressed using student projects and computer interactivity. Two-dimensional surfaces and their compositional possibilities are studied and related to increasingly complex graphic concepts. Computer graphic design applications are introduced.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description :

Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description :

This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description :

Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

A general introduction to graphic design studio skills, this course lays the foundation for advanced design classes. Topics include the design ideation process, basic graphic design principles and use of professional design software. Students will be introduced to Illustrator, Photoshop, Indesign and QuarkXPress as they learn drawing, scanning, image editing and layout for print production. Correct setup of digital mechanicals and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

Students become versed in fundamentals of layout and typographic design. Topics include history, letter form drawing, type anatomy, fonts, white space usage and the use of grid systems for layouts. Through a series of design problems, students will learn to use type as an effective visual element relevant to layout and content. Historical and contemporary models of layout and type usage will be explored through both traditional hand and digital means. The course covers layout and typographic standards of many types of publication, both print and electronic. Students submit a complete portfolio at the end of the semester.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

Students will examine technical and aesthetic imaging problems in print and advertising. Conceptual and analytical thinking will be stressed in creating original visual statements. In-depth Illustrator and Photoshop methods will be covered in the development and editing of CMYK artwork. As the complexity of the projects increases, advanced material, such as color spaces, masking, layers and filters will be addressed. Topics covered will include input and output methods, image editing, color standards and corrections, photo collage, conceptual illustration and special effects.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn about job discovery and search, resume creation, both paper and electronic, employment letter writing and interviewing techniques. This is in addition to the primary goal of producing a professional level portfolio, both on paper and in digital/electronic formats. They will also be guided in discovering their professional strengths and goals through an individual self-evaluation process. Field trips are taken. Purchase of portfolio materials will be required.

Prerequisites :

All required MAD courses, 6 credits of AGD courses or permission of department chairperson 

Co requisites :

6 credits of AGD courses or permission of department chairperson 

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and  ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3

Short Title : Photography I

Course Code : MAD-107

Course Description :

This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3

Short Title : Two-Dimensional Design

Course Code : MAD-113

Course Description :

Introduction to principles and characteristics of light, color and design. The interaction of colors is stressed using student projects and computer interactivity. Two-dimensional surfaces and their compositional possibilities are studied and related to increasingly complex graphic concepts. Computer graphic design applications are introduced.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Course Description :

Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3

Short Title : Physical/Health Education Elective

Course Code : Physical/Health Education Elective

Department Description : Health, Physical Education, Recreation & Dance

Course Description :

Physical/Health Education Elective

• Credit : 1

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing argument synthesis essays. Students engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Course Description :

This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3

Short Title : Three-Dimensional Design

Course Code : MAD-114

Course Description :

Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Course Description :

A general introduction to graphic design studio skills, this course lays the foundation for advanced design classes. Topics include the design ideation process, basic graphic design principles and use of professional design software. Students will be introduced to Illustrator, Photoshop, Indesign and QuarkXPress as they learn drawing, scanning, image editing and layout for print production. Correct setup of digital mechanicals and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description : Students become versed in fundamentals of layout and typographic design. Topics include history, letter form drawing, type anatomy, fonts, white space usage and the use of grid systems for layouts. Through a series of design problems, students will learn to use type as an effective visual element relevant to layout and content. Historical and contemporary models of layout and type usage will be explored through both traditional hand and digital means. The course covers layout and typographic standards of many types of publication, both print and electronic. Students submit a complete portfolio at the end of the semester.

Prerequisites :

All MAD courses

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description : Students will examine technical and aesthetic imaging problems in print and advertising. Conceptual and analytical thinking will be stressed in creating original visual statements. In-depth Illustrator and Photoshop methods will be covered in the development and editing of CMYK artwork. As the complexity of the projects increases, advanced material, such as color spaces, masking, layers and filters will be addressed. Topics covered will include input and output methods, image editing, color standards and corrections, photo collage, conceptual illustration and special effects.

Prerequisites :

All MAD courses

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description : This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Prerequisites :

All required MAD courses

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description : Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.

Prerequisites :

All required MAD courses

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description : Students learn about job discovery and search, resume creation, both paper and electronic, employment letter writing and interviewing techniques. This is in addition to the primary goal of producing a professional level portfolio, both on paper and in digital/electronic formats. They will also be guided in discovering their professional strengths and goals through an individual self-evaluation process. Field trips are taken. Purchase of portfolio materials will be required.

Prerequisites :

All required MAD courses, 6 credits of AGD courses or permission of department chairperson 

Co requisites :

6 credits of AGD courses or permission of department chairperson 

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Computer Science and Information Technology

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and  ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description :

This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description :

Introduction to principles and characteristics of light, color and design. The interaction of colors is stressed using student projects and computer interactivity. Two-dimensional surfaces and their compositional possibilities are studied and related to increasingly complex graphic concepts. Computer graphic design applications are introduced.

• Credit : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description :

Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3

Short Title : Physical/Health Education Elective

Course Code : Physical/Health Education Elective

Department Description : Health, Physical Education, Recreation & Dance

Course Description :

Physical/Health Education Elective

• Credit : 1

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description :

This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description :

Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description :

A general introduction to graphic design studio skills, this course lays the foundation for advanced design classes. Topics include the design ideation process, basic graphic design principles and use of professional design software. Students will be introduced to Illustrator, Photoshop, Indesign and QuarkXPress as they learn drawing, scanning, image editing and layout for print production. Correct setup of digital mechanicals and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

Students become versed in fundamentals of layout and typographic design. Topics include history, letter form drawing, type anatomy, fonts, white space usage and the use of grid systems for layouts. Through a series of design problems, students will learn to use type as an effective visual element relevant to layout and content. Historical and contemporary models of layout and type usage will be explored through both traditional hand and digital means. The course covers layout and typographic standards of many types of publication, both print and electronic. Students submit a complete portfolio at the end of the semester.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

Students will examine technical and aesthetic imaging problems in print and advertising. Conceptual and analytical thinking will be stressed in creating original visual statements. In-depth Illustrator and Photoshop methods will be covered in the development and editing of CMYK artwork. As the complexity of the projects increases, advanced material, such as color spaces, masking, layers and filters will be addressed. Topics covered will include input and output methods, image editing, color standards and corrections, photo collage, conceptual illustration and special effects.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn about job discovery and search, resume creation, both paper and electronic, employment letter writing and interviewing techniques. This is in addition to the primary goal of producing a professional level portfolio, both on paper and in digital/electronic formats. They will also be guided in discovering their professional strengths and goals through an individual self-evaluation process. Field trips are taken. Purchase of portfolio materials will be required.

Prerequisites :

All required MAD courses, 6 credits of AGD courses or permission of department chairperson 

Co requisites :

6 credits of AGD courses or permission of department chairperson 

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Computer Science and Information Technology

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College Placement Test; or a grade of "C" or better in ENG-010 and RDG-011 (RDG-011 can be a co-requisite; or a grade of "C" or better in ESL-097 and ESL-098.

Co requisites :

RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.

• Credit : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description : Introduction to principles and characteristics of light, color and design. The interaction of colors is stressed using student projects and computer interactivity. Two-dimensional surfaces and their compositional possibilities are studied and related to increasingly complex graphic concepts. Computer graphic design applications are introduced.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Physical/Health Education Elective

Course Code : Physical/Health Education Elective

Department Description : Health, Physical Education, Recreation & Dance

Course Description :

Physical/Health Education Elective

• Credit : 1

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description : Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3
• Lecture Hours : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description : A general introduction to graphic design studio skills, this course lays the foundation for advanced design classes. Topics include the design ideation process, basic graphic design principles and use of professional design software. Students will be introduced to Illustrator, Photoshop, Indesign and QuarkXPress as they learn drawing, scanning, image editing and layout for print production. Correct setup of digital mechanicals and presentation skills are stressed.

Prerequisites :

MAD-113

MAD-117 may be taken as a pre-requisite or co-requisite.

Co requisites :

MAD-117 may be taken as a pre-requisite or co-requisite.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

Students become versed in fundamentals of layout and typographic design. Topics include history, letter form drawing, type anatomy, fonts, white space usage and the use of grid systems for layouts. Through a series of design problems, students will learn to use type as an effective visual element relevant to layout and content. Historical and contemporary models of layout and type usage will be explored through both traditional hand and digital means. The course covers layout and typographic standards of many types of publication, both print and electronic. Students submit a complete portfolio at the end of the semester.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

Students will examine technical and aesthetic imaging problems in print and advertising. Conceptual and analytical thinking will be stressed in creating original visual statements. In-depth Illustrator and Photoshop methods will be covered in the development and editing of CMYK artwork. As the complexity of the projects increases, advanced material, such as color spaces, masking, layers and filters will be addressed. Topics covered will include input and output methods, image editing, color standards and corrections, photo collage, conceptual illustration and special effects.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn about job discovery and search, resume creation, both paper and electronic, employment letter writing and interviewing techniques. This is in addition to the primary goal of producing a professional level portfolio, both on paper and in digital/electronic formats. They will also be guided in discovering their professional strengths and goals through an individual self-evaluation process. Field trips are taken. Purchase of portfolio materials will be required.

Prerequisites :

All required MAD courses, 6 credits of AGD courses or permission of department chairperson 

Co requisites :

6 credits of AGD courses or permission of department chairperson 

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3

Short Title : Computer Applications and Systems

Course Code : CSC-105

Department Description : Computer Science and Information Technology

Course Description :

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

• Credit : 3

Short Title : English Composition I

Course Code : ENG-121

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

Prerequisites :

A passing score on the College placement test or a grade of “C” or better in ENG-010

• Credit : 3

Short Title : Photography I

Course Code : MAD-107

Department Description : Visual, Performing and Media Arts

Course Description : This is a basic photography course with an introduction to black and white film. It also covers use of the digital darkroom for basic image correction, scanning, and inkjet printing. Students will be expected to expose and process black and white film in the traditional manner and to utilize the digital darkroom for making prints. Aspects of lighting, composition, contemporary and historical background of photography will be explored. Aspects of multimedia will be introduced such as slide shows, sound and online interactivity.

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Two-Dimensional Design

Course Code : MAD-113

Department Description : Visual, Performing and Media Arts

Course Description : Introduction to principles and characteristics of light, color and design. The interaction of colors is stressed using student projects and computer interactivity. Two-dimensional surfaces and their compositional possibilities are studied and related to increasingly complex graphic concepts. Computer graphic design applications are introduced.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Freehand Drawing

Course Code : MAD-117

Department Description : Visual, Performing and Media Arts

Course Description : Students develop a firm foundation in the fundamentals of drawing for design. Visual awareness is developed through study of composition, line, form and value. Drawing is learned through careful observation when working from life and secondary sources such as photographs. Techniques for illustration are learned through the use of various media and discussed in terms of their application in the field of advertising. Materials studied include pencil, charcoal, markers and water media.

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Physical/Health Education Elective

Course Code : Physical/Health Education Elective

Department Description : Health, Physical Education, Recreation & Dance

Course Description :

Physical/Health Education Elective

• Credit : 1

Short Title : English Composition II

Course Code : ENG-122

Department Description : English

Course Description :

Through a variety of writing projects requiring competence in clear, correct, and effective English, students will use inferential and critical skills in the process of composing argument synthesis essays. Students will engage in formal written argumentation based on extensive reading and analysis of complex texts. Through the research process, students will locate, analyze, and synthesize scholarly sources to advance their own informed positions on relevant issues in the composition of a formal research paper.

Prerequisites :

A grade of “C” or better in ENG-121

• Credit : 3

Short Title : Photography II

Course Code : MAD-108

Department Description : Visual, Performing and Media Arts

Course Description : This course is an advanced study of basic photography. It includes both film and digital imaging basics. Students are expected to utilize a film camera and a digital camera. Traditional areas of digital imaging will be covered: color, composition, natural light, electronic flash, studio lighting basics and alternative imaging practices. The study of multimedia and its applications are explored using a variety of methods. Upon completion of the course, students will have an electronic and printed portfolio.

Prerequisites :

MAD-107

• Credit : 3
• Lecture Hours : 1
• Lab Hours : 4

Short Title : Three-Dimensional Design

Course Code : MAD-114

Department Description : Visual, Performing and Media Arts

Course Description : Students acquire an understanding of planes, volume, mass and space, as they apply to three-dimensional forms. Original structural concepts are developed from sketches to completion. Approaches to digital 3D modeling are covered, such as the use of polygonal tools and workflow. Students will be introduced to prototype and product design through the use of 3D printers to generate models.

• Credit : 3
• Lecture Hours : 2
• Studio Hours : 3

Short Title : Graphic Design Skills

Course Code : MAD-118

Department Description : Visual, Performing and Media Arts

Course Description : A general introduction to graphic design studio skills, this course lays the foundation for advanced design classes. Topics include the design ideation process, basic graphic design principles and use of professional design software. Students will be introduced to Illustrator, Photoshop, Indesign and QuarkXPress as they learn drawing, scanning, image editing and layout for print production. Correct setup of digital mechanicals and presentation skills are stressed.

Prerequisites :

MAD-113, MAD-117

• Credit : 3
• Lecture Hours : 2
• Lab Hours : 3

Short Title : Typography

Course Code : AGD-213

Department Description : Visual, Performing and Media Arts

Course Description :

Students become versed in fundamentals of layout and typographic design. Topics include history, letter form drawing, type anatomy, fonts, white space usage and the use of grid systems for layouts. Through a series of design problems, students will learn to use type as an effective visual element relevant to layout and content. Historical and contemporary models of layout and type usage will be explored through both traditional hand and digital means. The course covers layout and typographic standards of many types of publication, both print and electronic. Students submit a complete portfolio at the end of the semester.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : Digital Graphics

Course Code : AGD-219

Department Description : Visual, Performing and Media Arts

Course Description :

Students will examine technical and aesthetic imaging problems in print and advertising. Conceptual and analytical thinking will be stressed in creating original visual statements. In-depth Illustrator and Photoshop methods will be covered in the development and editing of CMYK artwork. As the complexity of the projects increases, advanced material, such as color spaces, masking, layers and filters will be addressed. Topics covered will include input and output methods, image editing, color standards and corrections, photo collage, conceptual illustration and special effects.

Prerequisites :

All MAD courses

• Credit : 3

Short Title : GE Mathematics or Science Elective

Course Code : GE MathSci

Department Description : General Education

• Credit : 3

Short Title : Advertising Design

Course Code : AGD-212

Department Description : Visual, Performing and Media Arts

Course Description :

This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Print Production

Course Code : AGD-214

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.

Prerequisites :

All required MAD courses

• Credit : 3

Short Title : Portfolio

Course Code : AGD-280

Department Description : Visual, Performing and Media Arts

Course Description :

Students learn about job discovery and search, resume creation, both paper and electronic, employment letter writing and interviewing techniques. This is in addition to the primary goal of producing a professional level portfolio, both on paper and in digital/electronic formats. They will also be guided in discovering their professional strengths and goals through an individual self-evaluation process. Field trips are taken. Purchase of portfolio materials will be required.

Prerequisites :

All required MAD courses, 6 credits of AGD courses or permission of department chairperson 

Co requisites :

6 credits of AGD courses or permission of department chairperson 

• Credit : 3

Short Title : GE Social Science Elective

Course Code : GE SS

Department Description : GE Social Science Elective

• Credit : 3